TikTok has rapidly grown into one of the most popular social media platforms worldwide, offering a space for creators to gain massive followings through short, engaging videos. In Nigeria, TikTok has become a hub for a new generation of influencers who produce viral content across various niches like comedy, dance, beauty, and lifestyle. These Nigerian content creators have leveraged TikTok’s global reach to build substantial audiences, gaining millions of followers and shaping online trends. Influencers like Itsyaboymaina, Beauty Goddess, Jenni Frank, and Taaooma are among the most followed, each bringing their unique flavour to the platform—from hilarious skits to captivating dance routines.
As of 2024, here are some of the most-followed Nigerian content creators on TikTok:
1. Itsyaboymaina – 10.4 million followers
- One of the most popular creators, Itsyaboymaina is known for his comedic and relatable content, which has garnered him a massive following​
2. Beauty Goddess – 3.5 million followers
- Beauty Goddess, known for her lip-syncs, dance routines, and beauty content, has become a TikTok sensation. She also collaborates with brands in the beauty and fashion space
3. Jenni Frank – 3.5 million followers
- Onyekwelu Jennifer Ebere, or Jenni Frank, is famous for leading the “slomo challenge” and creating captivating dance and pop culture videos​
4. Taaooma – 3.1 million followers
- A well-known comedian and skit maker, Taaooma (Apaokagi Maryam) creates funny and relatable content about Nigerian life. Her skits have gained a broad audience.​
5. Softmadeit – 2 million followers
- Softmadeit, known for his dance challenges and choreographies, has a huge following thanks to his unique content creation and collaborations​
6. Berylama – 2 million followers
- Berylama is a skit creator who plays multiple characters, using humour and storytelling to entertain her fans.​
These creators represent a diverse mix of comedy, dance, beauty, and lifestyle content, making them TikTok’s most prominent Nigerian figures in 2024.
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